Greg Reitman, founder of Blue Water Entertainment, will be planting a tree of peace with the Brooklyn Waldorf School on September 21st at 10:00 am commemorating the International Day of Peace

LOS ANGELES, CA, SEPTEMBER 21st, 2010 – Greg Reitman, founder of Blue Water Entertainment, announced the ‘One Tree At A Time’ tree planting ceremony in conjunction with the Brooklyn Waldorf School and Salaam Shalom Educational Foundation.  The ‘One Tree At A Time’ tree planting ceremony will be held at 126 St. Felix St, Brooklyn, NY on September 21st at 10:00 am.

Award-winning, social conscious filmmaker, Greg Reitman created The ‘One Tree At A Time’ tree initiative in hopes of connecting people to experience a personal and transformational shift in consciousness.  The tree initiative is being launched coinciding with the International Day of Peace which ultimate goal is to help reconcile cultural and religious conflicts around the world, sending a message of world peace to all nations

Founder of Salaam Shalom Educational Foundation, Shepha Schneirsohn Vainstein, states, "Planting a tree with these children on this International Day of Peace is a statement of hope for the potential that rests in our future.  Although much of today's news is bleak, the truth is that our civilization has developed remarkably effective social and educational technologies that if were implemented on a wider scale, could foster a new compassionate generation of creative thinkers and cooperative problem solvers.  These are the type of people we need for our civilization to thrive in the 21st century."

Greg Reitman states, “Planting trees reminds us the importance of universal values and provides a foundation to be shared amongst us all on this living planet.  On this glorious day of peace, my film journey ‘ROOTED in PEACE’ reminds me that the most simplest acts are our most beloved treasures.”

About Greg Reitman
GREG REITMAN is a new breed of filmmaker who combines a background in writing, producing, and directing with tech-savvy business acumen. In 2000, Greg founded BLUE WATER ENTERTAINMENT, an independent production company focusing on environmentally conscious entertainment. He recently produced the 2008 SUNDANCE Audience Award-winning feature documentary “FUEL.” The tremendous success and critical acclaim generated by “FUEL” garnered Mr. Reitman the sobriquet “HOLLYWOOD’S GREEN PRODUCER.”
www.gregreitman.com

About Blue Water Entertainment, Inc.
BLUE WATER ENTERTAINMENT is a leading independent production company, developing and producing content in narrative, television, music, short form and documentary styles. True to the vision of its founder, the mission of BLUE WATER ENTERTAINMENT is to tell cinematically compelling, intentional, and empowering stories that make a difference in our world. Cinema is the place where dreams are made and where life stops. In the magic kingdom of story telling, BLUE WATER ENTERTAINMENT’S slate of films focuses on current issues that impact our daily lives -- from politics, social justice and poverty to religion...and of course, the environment.
www.bluewatercompany.com

About ‘One Tree At A Time’
ONE TREE AT A TIME is a tree initiative which mission is to connect people to experience a personal and transformational shift in consciousness.  Reflecting the unity of all humanity, we will join together with leading scientists, public figures, celebrities, political and religious leaders, and with concerned citizens like you, to work toward a just, peaceful and sustainable world.  'Trees of peace' and 'trees of love' are planted in an effort to reconcile cultural and religious conflicts around the world and to send a message of world peace to all nations. 
 The mission's goal is to reconnect individuals to the land and to raise human and environmental consciousness through a spiritual music ceremony whereby participants can experience a renewed connection to the land and the oneness of living together on the planet as one community in humanity.
www.onetreeatatime.org

About the film ‘ROOTED in PEACE’
‘ROOTED in PEACE’ is an inspiring and empowering personal story of Greg Reitman who shares his past experiences of living in a world filled with terror, encountering the Gulf War while working on a kibbutz in Israel, witnessing the aftermath of Hiroshima, Japan and later the grievances of 911.   Greg challenges the viewer; on what will it take for humanity to wake up and to stop the cycle of war & violence. In his search for peace, Greg unlocks the human technological key learning of the inner nature of the brain & heart and demonstrates how change begins within oneself.
www.rootedinpeace.com

About Salaam Shalom Educational Foundation
SALAAM SHALOM EDUCATIONAL FOUNDATION, an interfaith cooperation circle of the United Religions Initiative and a member of Alliance for Middle East Peace, co-sponsors Waldorf peace education schools in the Middle East so Jewish, Muslim and Christian children may cultivate new capacities for cooperative problem solving.    Linking children of diverse faiths on all continents, in 83 countries there are nearly 1,000 Waldorf schools that strive to develop global citizens - artistic, intellectual, and moral human beings with a strong sense of ecological and social responsibility.
www.SSEFoundation.org

About the Brooklyn Waldorf School
The BROOKLYN WALDORF SCHOOL is an arts based nonsectarian school providing an engaging and holistic educational experience for children that addresses not only their intellectual capacities, but also stimulates their innate sense of wonder and engages them through direct hands-on experience in an age appropriate manner.  The Waldorf curriculum encourages the development of each child's sense of truth, beauty, and goodness, and provides an antidote to violence, alienation, and cynicism.   The aim of Brooklyn Waldorf School is to inspire in each student a lifelong love of learning, and to enable them to fully develop their unique capacities.
www.whywaldorfworks.org

About the International Day of Peace
THE INTERNATIONAL DAY OF PEACE provides an opportunity for individuals, organizations and nations to create practical acts of peace on a shared date. It was established by a United Nations resolution in 1981 to coincide with the opening of the General Assembly. The UN devoted itself to worldwide peace and encouraged all of mankind to work in cooperation for this goal.  The first Peace Day was celebrated in September 1982 and in 2002 the General Assembly officially declared September 21st as the permanent date for the International Day of Peace.
www.internationaldayofpeace.org